"Located in the heart of East London, Rich Mix is a social enterprise that offers live music, film, dance, theatre, comedy, spoken word and a range of creative activities for people of all ages and all cultures. All profits go back to support education, arts and community activities which nurture new and emerging talent"
He told us about the six key elements which could be seen in almost every music videos and these six elements are:
The video lasts at least as long as the track (can be longer if you have an intro or outro or both)
The video features the artist/band quite prominently
The video features some element of performance- singing and playing instruments (usually miming) and often dancing or acting too
The video has some kind of concept along with the track
The video does not feature a complete narrative but the concept may involve fragments of narrative
Different genres of music produce slightly different visual conventions in music videos
He also said that it can be a mistake to go for something too well known as the image of the original will always be hanging over you, particularly the image of the artist. There is plenty of material available from relatively unknown bands which you could use from MySpace or elsewhere; you can create an image from scratch with your own performers adopting the role of the band.
He advised us to choose a track which stimulates some visuals and which isn't too long. Three minutes for a music video is enough of a challenge, so don't go for some five minute epic- you'll struggle to sustain it for the viewer.
The video lasts at least as long as the track (can be longer if you have an intro or outro or both)
The video features the artist/band quite prominently
The video features some element of performance- singing and playing instruments (usually miming) and often dancing or acting too
The video has some kind of concept along with the track
The video does not feature a complete narrative but the concept may involve fragments of narrative
Different genres of music produce slightly different visual conventions in music videos
He also said that it can be a mistake to go for something too well known as the image of the original will always be hanging over you, particularly the image of the artist. There is plenty of material available from relatively unknown bands which you could use from MySpace or elsewhere; you can create an image from scratch with your own performers adopting the role of the band.
He advised us to choose a track which stimulates some visuals and which isn't too long. Three minutes for a music video is enough of a challenge, so don't go for some five minute epic- you'll struggle to sustain it for the viewer.
We also met a director called Corin hardy. In 2003, he created an award winning stop motion short called 'Butterfly' which he showed at the Edinburgh film festival. A band called Keane decided they wanted to use 'Butterfly' for their first music video. In the end he directed their music video and created a different animation which fit the style of the artists.
Here is the video by Keane
Another video which Corin has directed is Paul Nutini's - Pencil full of lead
An interesting fact is that this video was actually filmed without Paul being there. Corin shot the video twice. Once with a man there and then without. The Animation was then added in post production.
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