All Pre-Production work

What is a treatment ?

At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about.

My Treatment - It is very basic, hasn't got alot of detail as it is just an outline of a possible version of the video. I also realised that some of the scene might be impossible to film (such as the perfromance scene) as it would be hard to find a large crowd and a legit venue to perform in.

The video starts with an establishing shot of Trafalgar square in central London. It is nighttime and the square is lit up by the various lights.

FAST CUTS of other landmarks in central London such as Big Ben, London eye, London bridge, River Thames etc until Pink starts singing.

CUT to the band standing in a row with their backs turned. They seem to be on some sort of empty road in the daytime. They start moving around appearing as if they are looking for something behind cars and dustbins.

Cut to front view of band, all wearing casual clothes ie – jeans and tops. They begin lip singing to the lyrics of the song while dancing up the street. (during this scene, various shots of different cuts from different views. Ie . long shots, close ups, birdseye view shot etc. )

When chorus comes CUT to a stage where the band are performing in front of a crowd. Everyone is lip synching The band are a little more dressed up now – wearing things like tailored shorts, blazers, vest tops. Also goth looking makeup such as black eyeliner and black lipstick. Rae on the drums, Lucinda on the mic, Dutchie on the keyboard and Setareh on the guitar. The girls are clearly giving a performance which the audience are loving. Lots of movement like jumping, good stage presence. (once again various shots will be used with fast cuts to make it a very fast paced video.)

Before the end of the chorus the girls fall back on stage CUT to them falling back on grass at a park. The girls are back in casual clothes (makes it seem they are back in their normal lives where they are not performing.) They are playing around in the grass and on swings and slides at the park, lip synching and being aware that the camera is there. (almost like they are recording themselves.) Once again different shots of the scene are used with fast cuts to keep up the pace of the video.

Chorus scene is repeated again (Stage performance) with minor changes such as interacting with audience by holding their hands or throwing things to them.

CUT to a bedroom scene where all the girls are in pyjamas…The shirt and bottom types that mainly men wear. Focus on Teri lip synching slow part while the other comfort her. Various slow cuts of shots of this

While the chorus approaches the girls decide to have a pillow fight to increase the pace of the song again. Back to a very fast paced song with fast cuts.

Finish off song alternating between shots of stage performance and pillow fight scene.

Animatics

At it simplest, an animatic is a series of still images edited together and shown in a sequence. Rough dialogue and a rough soundtrack are then added to these images to test if they are working effectively together. With this the directors and animators can then work out camera positions, shot lists and any timing issues. The process is repeated until it is perfected An advantage of using storyboards is that it allows the user to experiment with changes in the storyline to evoke a stronger reaction of interest from its target audience.

This is my simple animatic for a possible version of the 'So What' video

Recces

Location scouting in Camden Town