Official digipak pictures

We were asked to create six images for our digipak rather than four. I didn't draw up any drafts of my digipak as i wanted to just get on photoshop and start messing around so I could get to know how the software works.

When first told to come up with ideas for the digipak, I decided to draw up spider diagram of my initial ideas.

From this diagram, I then circled the ideas i found interesting and wanted to explore further. As you can see I chose FUNKY, BLACK/WHITE, MODERN and SCRAPBOOK. I thought these ideas could be explored further to create good and exciting digipaks.

In the picture above, I wrote down more detailed ideas about the style of my digipak. As you can see, I went with the scrapbook theme and decided to make it un ordinary and funky, while keeping it modern. I decided to call it an Antique scrapbook, as all pictures look like they are black and white or drawn with charcoal. This was created using photoshop and its many effects toolbars.

When thinking about the front cover of my digipak, I decided to use this group picture of us posing with out arms folded. A group picture for the front shows our unity as a band and the fact that we are doing the same pose shows our closeness-much like a family.

The picture above is the official front cover for my digipak. The theme is one of a an antique picture/drawing/painting that has been stuck onto a black book - much like a scrapbook. Everything is in black and white including the album name. Only the band name is in colour. I did this because I thought it worked really well with the black and white but also because it symbolises the importance of the band name. Even if people don't remember our faces, as long as they remember our music - we would have served our purpose. Our picture is in balck and white because of the message we are trying to send our audience. Which is that it is not about the bands image or how we look, but rather it is all about our music.

I find this and the above picture that I used for the front cover the best group pictures. Because of this I decided to use this picture for the back cover as it symbolises unity and family like the other picture did.

The above picture is my official back cover. It made sense to create the back cover after the front as they are the two most important parts of a digipak - they are always on show. I used the same antique scrapbook theme and this shows brand continuity. Once again the group picture is in black and white charcoal and has an old/antique look to it. this was created using an effect tool on photoshop. After I put the barcode on the left, i thought the right hand side looked a little empty and this made the picture unbalanced, so I added a website name to it. This is one of the many ways that our fans will have access to us/learn about us.

This is my Inside cover 1. It just introduces us individually as artists. Although I said the band is not about image, I think our fans at least deserve to know our names. I also think the different pictures show off our different personalities and how they work well together. Once again all pictures are in black and white and look like they have been stuck on a black background - showing brand continuity. I put our names in colour, like the front cover because it contrasted really well with thew black and made the picture look more funky.

Originally, my first draft of inside cover 2 had two pictures of me and Teri, but I was told by my teacher that it left the other band members out, so i added in a picture of Setareh and Yusra (Dutchie)

Inside cover 2 has pictures of all band members and also gives a bit of information about how the band was set up. I thought the fans would enjoy this part as it shows the origins of the band. It also shows how we relate to our target audience as we are students. It shows that we achieved all our fame and fortune through hard work and came from the bottom up, making us just like everyone else. I stuck with the digipak theme which shows brand continuity.

Inside cover 3 is just a word of thanks to our fans. By doing this I am staying loyal to our old fans and also thanking new fans in advance for supporting us. This is a marketing tools, as the more good fans a music artist has, the more successful they will be. ie - fans willing to buy albums and songs from itunes rather than downloading illegally. As you can see, the theme is still being carried out - brand continuity.

I must be honest and say I had run out of ideas by the time it came to the final inside cover, all my creativity had been spent on the previous pictures. However, I found a wonderful image of the band in a band environment - playing instruments - and went along with the antique scrapbook theme. It is a fun picture and shows the band in their comfort zone.

Overall, I am very happy with the outcome of my digipak - I wouldn't change anything about it and i think it really portrays the band exactly how I wanted it to - A fun funky girl band who really care about the music they produce.